Beer Trail for Brewers and Taprooms

The Beer Trail is our way to bring business to your taproom. In return you help us promote Beer City.

The Beer City Beer Trail takes place from January 25 to February 25. It’s free and is a way to build community and get people excited about each Beer City Festival. You, the brewer or taproom, are a big part of that community. Beer City happens at your place every day.

Taking part in The Beer Trail is easy. We ask people to visit 10 participating locations and text or post pictures about themselves. In return, they get a ‘token’ for each brewer they visit. These are pins. People love taking pictures of themselves. People love pins. (examples below)

When someone visits 5 locations, we donate $5 to charity. If they visit 10 locations, text 10 times, gets 10 tokens, they earn the chance to win prizes. You can see how we describe this to our customers on this page (link).

As a brewer or taproom, The Beer Trail is also free for you to join. We give you your first bag of pins. We ask you to do a few things. Some are optional. Some aren’t. All of them are good business.

By signing up, you agree to do these things:

Fill out this Google form that says you want to take part. Click here.
Display posters for Beer City and The Beer Trail. We will give these to you. Click here to see what one looks like.
Agree to hand out the pins with your logo on them. This will mean alerting your team this is happening.
Post about the Beer Trail and Beer City at least 2 times in social media. We will give you some templates but you can use your own style. If you're in, we will tag you and also connect with your social team to help things along.
Here are the optional things
Give some special prizes to the program. This might be a beer discount or anything. We will give these prizes to Beer Trail participants at random.
Cover the cost of pins after you give out the first 50. They are about $.75 apiece.
Talk to us about how to make Beer City BETTER. Can we offer you free tickets for raffles at your taproom? Can we get your more involved in the Festival? We know you are busy, so your ideas are a blessing.

The Beer Trail should be easy and fun for everyone. Here’s what your pin could look like. Here’s the signup form again. Got questions? Email us at info@beercityfest.com or text 510-800-7688.

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